4 August 2011 - 4:39pm | posted by | 0 comments

Puncture firm Slime launches website with Access

Puncture firm Slime launches website with AccessPuncture firm Slime launches website with Access

Manchester agency Access has designed and developed a microsite to help California-based Slime launch its tyre pressure repair product in the UK.

The site is part of a wider campaign by Access, which also includes national press advertising, to try to build Slime's presence in autmotive tyre repair market.

As well as detailing Slime, the product range and stockists, the website aims to pull visitors in by offering them the chance to win a 380 mile road trip from San Francisco to Los Angeles in a Ford Mustang Convertible.

Slime is marketing itself to consumers who cannot do without their car, such as trades people and sales reps. Its campaign is built around the proposition that Slime's Emergency Puncture Repair Kit is essential for anyone who cannot afford to be off the road.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...