Puncture firm Slime launches website with Access

Manchester agency Access has designed and developed a microsite to help California-based Slime launch its tyre pressure repair product in the UK.

The site is part of a wider campaign by Access, which also includes national press advertising, to try to build Slime's presence in autmotive tyre repair market.

As well as detailing Slime, the product range and stockists, the website aims to pull visitors in by offering them the chance to win a 380 mile road trip from San Francisco to Los Angeles in a Ford Mustang Convertible.

Slime is marketing itself to consumers who cannot do without their car, such as trades people and sales reps. Its campaign is built around the proposition that Slime's Emergency Puncture Repair Kit is essential for anyone who cannot afford to be off the road.

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