Highland Spring agrees to IMG Golf and Scottish Golf Union sponsorship deals
Bottled water brand Highland Spring has agreed to sponsor IMG Golf and the Scottish Golf Union.
The sponsorship deals have been agreed as the brand aims to extend its support of grassroots and elite golf across the UK and will see Highland Spring become the official sponsor of Scottish national handicap event, the Junior Masters, and a support partner of junior golf programme, clubgolf.
Highland Spring will now work closely with the SGU with the aim of motivating youngsters to take-up the sport, while also promoting healthy drinking habits.
The SGU’s events programme, which begins with the Scottish Amateur Championship, as official water supplier to the national championships, where it will provide water to competitors for all of the 15 events.
Leah Holmes, sponsorship executive at Highland Spring, said: “We work very hard to promote the benefits of a healthy active lifestyle and we are committed to forging the link between active sport and good hydration. Through our partnerships with the SGU and IMG, we hope to raise awareness about the hydration benefits to golfers of any level helping them maintain concentration on every shot.”