Ad of Day: Plusnet - Around When You Need It

Each day The Drum and TV commercial rating site David Reviews brings you Ad of the Day where we look at some of the most recent ads on TV.

It's hard to think of a more international business than Internet Service Providers so emphasising the localism of Plusnet is a quirky decision to say the least. It must be working though as this amusing ad represents a second wave of television commercials using this emphasis.