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Red Hot Products appoints Unleashed Potential for brand promotion

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By The Drum Team, Editorial

August 3, 2011 | 1 min read

Red Hot Products has appointed Unleashed Potential to promote hair product brand milk_shake.

The public relations firm will be expected to increase the profile of the brand, which has currently had very little exposure to the public.

Sharleen Hunter, Unleashed Potential founder, said: “We're really excited to have been selected to represent the milk_shake brand in the UK.

“It complements our existing hair portfolio perfectly, so we are very much looking forward to promoting the products to both the trade and consumer press as well as online.”

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