Footasylum turns to Facebook with One iota

Footasylum has begun f-commerce, after a six week development project by One iota.

The shoe retailer can now sell directly through its Facebook page, and there are plans for a mobile internet site and iPhone application to be launched next month.

Catherine Lomas, ecommerce manager at Footasylum, said: “By extending our commerce capabilities we’re hoping to increase customer loyalty by providing the best user experience possible.

“At Footasylum we’ve created a brand that is a lot more than just our products. It’s important for us, therefore, to move beyond the traditional experience of the high street to offer a more innovative retail experience for our shoppers.”

Damian Hanson One iota’s CEO, said: “Footasylum’s drive to deliver the best for its customers fits well with our approach.

“Given the right user experience, consumers are comfortably engaging with brands and retailers within Facebook. However, in truth, we’ve been disappointed by some of the recent attempts by some F-commerce implementations, which appear to have simply ‘plonked’ basic Facebook stores on their fan pages.

“For the most part, integration with the Facebook platform and user experience is very poor. We’ve tried to spend our time and effort creating a fully integrated Facebook commerce experience which we believe creates a natural shopping journey and we are committed to enhancing this further.”

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