10 Yetis invests in The Online Video Company to expand service offer
PR agency 10 Yetis has invested in start-up online video production company The Online Video Company, as it aims to meet demand for short online firms to support digital media projects.
The investment in the Online Video Company, based in Gloucester, will allow 10 Yetis to market its current portfolio of services, including the launch of a video blogging tool range and SEO focused video packages, and will see the company move to be based out of the 10 Yetis offices.
Andy Barr, co-founder and head Yeti, said: "The investment in The Online Video Company is very much about 10 Yetis making sure that it is fully prepared for the future demands of the national and international media as, over the last year, we have seen unprecedented levels of requests from journalists and publishers across every form of media for videos and web clips to support our client campaigns."
He continued "The Online Video Company is renowned for its cinematic quality business films that have taken online videos to the next level. I am confident that our disruptive approach to both Media & Search Engine Optimisation campaigns that have always been successful, combined with The Online Video Company's obvious talent will result in our going on to deliver the types of projects that will delight clients and deliver to them the return on investment that is needed in such a tough economic environment.”
Dr Mark Davies from The Online Video Company said, "I am very excited about the new opportunities that now lay ahead. We've hit one of those golden moments in the business film industry where all sorts of things have clicked together at just the right time. Recent advances in film production technologies and fresh talent coming through are challenging what has largely become a very tired and unimaginative industry.
“With 90% of adults now having access to broadband quality internet, both they and the search engines are hungry for richer content, providing a fantastic opportunity for businesses to engage people on a whole new level.”