Coca-Cola launches StreetGames billboard campaign
Coca-Cola is launching an outdoor campaign to promote its partnership with StreetGames, the charity that brings sport to young people living in disadvantaged communities around the UK.
Coke commissioned portrait photographer Zak Waters to shoot a series of images showing youngsters involved in a variety of StreetGames projects in England and Wales.
These shots have now been turned into a series of 96-sheet billboards which will run in the subjects' home cities throughout August and September.
Liz Lowe, citizenship manager at Coca-Cola Great Britain, said: "We’re helping StreetGames reach out to communities and one of the things we wanted to do was to celebrate the achievements of some of the young people who have been involved. They really deserve to be the heroes of our campaign.
"We’ve chosen six but there are thousands of young people all with their own stories to tell of how getting involved in sport can change lives.”