Ad of the Day: Gordon's Gin - Philip Glenister

Each day The Drum and TV commercial rating site David Reviews brings you Ad of the Day where we look at some of the most recent ads on TV.

Philip Glenister draws on his reputation for playing plain-talking tough guys in this ad for Gordon's Gin which has him listening with exasperation to a pretentious description of a glass of wine. It's a risky approach but we bet it works and boosts sales dramatically.

Agency: Bartle Bogle Hegarty Creative Team: Justin Moore / Hamish Pinnell / Dan Bailey / Brad Woolf TV Producer: Peter Montgomery Film Prod Co: Hungry Man Director: Paul Gay Producer: Camilla Cullen Dir of Photography: Simon Chaudoir Post-Prod House: The Mill Editing House: Work Editor: Bill Smedley Audio House: Wave

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The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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