51% Rise in offline marketing spend by MoneySupermarket.com
Price comparison website MoneySupermarket.com increased its offline marketing spend by 51% to £5.2m in the first six months of 2011, the company claims as it reports a 28% rise in group revenue.
The company reports that its group revenue reached £91.7m while the company’s gross profit was £66,369,000, up from £51,116,000 the previous year.
Profit, after tax for the first six months of the year was £8.8m, a rise of 346% from the same period the previous year, having spent 51% more on offline advertising for the first half of the year.
Peter Plumb, chief executive of MoneySupermarket.com, said: "MoneySupermarket.com has had a great six months. We have seen strong trading momentum through the period and delivered double digit growth in both revenue and profits, driven by our investment in our brand and technology. MoneySupermarket.com is the UK's leading price comparison site and our continued success comes from our proven strategy and our determination to help every household make the most of its money.
"Looking ahead, while the outlook for the economy remains uncertain, we are confident that our markets will continue to grow. More and more consumers are going online to find the best deals and the unrivalled strength and breadth of our offer makes us well-placed to make the most of those opportunities. That confidence is underlined today by our decision to return more money to our investors. We remain highly cash generative and are delighted to announce both an increase in our interim dividend and a further special dividend,” he continued.