Zappia to become chief executive of Sky Italia
Andrea Zappia, managing director of BSkyB’s customer group, has been named as Tom Mockridge’s successor as chief executive of Sky Italia.
Zappia, who currently heads up the sales, marketing and customer operations teams at BSkyB, will return to Sky Italia to take over from Mockridge, who became chief executive of News International following the resignation of Rebekah Brooks last month.
Zappia previously spent seven years at Sky Italia, rising to the position of vice president, Sports Channels. He also worked under Mockridge as vice president, marketing, promotiona and business development at Sky Italia.
James Murdoch, deputy chief operating officer, chairman and CEO, International, News Corporation, said: "I am delighted that Andrea is to return to Sky Italia, given he played such a key role in the team that has laid the foundations for its success. Andrea is a world-class executive with a breadth of experience across a range of roles, covering operations, sports, marketing, broadband and branding, and a range of sectors. I look forward very much to working with him as we take Sky Italia into its next phase of development."