Video: Bank of Scotland launches photography-based campaign
A photography based campaign has begun from The Bank of Scotland which aims to examine daily life in Scotland.
The new campaign, by Rufus Leonard and RKCR/Y&R aims to bring its ‘With You All The Way’ brand promise to life, by asking its customers capturing everyday moment in Scottish life.
Photography taken across 52 locations around Scotland were taken by Matt Stuart and included within the campaign.
A 40 second TV advert, also crosses various scenes in daily Scottish life, with media planning by MEC.
The campaign will also include the chance for people to nominate someone within their community to carry the Olympic flame through Scotland as part of the brand’s sponsorship of the London 2012 Olympics.
Philip Grant, chairman of Lloyds Banking Group's Scottish Executive Committee, said: "Bank of Scotland is part of the fabric of Scottish society and it is important that we continue to demonstrate our understanding of our customers, as well as our continued commitment to Scotland."
Neil Svensen, chief executive of Rufus Leonard, added: “We have developed this campaign by consulting with Bank of Scotland customers and the result is something that feels instinctively natural, authentic and genuine and really breaks the mould.”
Matt Steward, business director at RKCR/Y&R also commented: "This campaign has come from a great combination of understanding our customers, garnering real insights into the role they want the bank to play in their lives and then producing truly integrated work from one core client/agency team."