GMG Radio launches direct retail services
GMG Radio has announced that it is launching direct retail services on its Smooth and Real Radio brands.
Several services will launch first on Smooth Radio, such as Smooth Radio Dating – which launched today. This will be followed by Smooth Radio Travel, Smooth Radio Wine Club, the Smooth Radio Music Store and a general Smooth Radio Offers section.
Jonathan Gillespie, GMG Radio Group commercial director, said: “This provides great commercial opportunities for brands to engage with our listeners in areas which we know they are interested in – whether it’s discounted holidays or the chance to meet like-minded people – in an environment that they trust.
“It will provide both new revenue streams and targeted retail offers which will enhance the brand experience for our Smooth audience. We intend to roll out similar services regionally for our Real stations in the near future.”
Content partners will be used for each service, the first being WhiteLabelDating for Smooth Radio Dating.
Earlier today it was announced that Smooth Radio would sponsor the TV Times Awards.