1 August 2011 - 1:07pm | posted by | 0 comments

Brands will be 'crucial' to success of Google+ - IPA Scotland president

Brands will be 'crucial' to success of Google+ - IPA Scotland presidentBrands will be 'crucial' to success of Google+ - IPA Scotland

Murray Calder, president of IPA Scotland and director of MediaCom Edinburgh has said that brands will be ‘crucial’ to the success of Google+ in the long-term.

Assessing his the role of brands, which have been banned from having their own dedicated pages on the social networking platform so far, Calder said that Google’s strategy of ensuring that they maintain a platform for ‘real people’ is ‘a smart’ one.  

“Especially for the average user, the key reason to add Google+ to their repertoire of online spaces will be whether there is enough interesting and relevant content to keep them interested.  While some of us might find the early-mover tech and marketing chat interesting, people in the real world are more interested in relevant, useful content which, for the most part is produced (or at least facilitated) by brands,” commented Calder.

“Is a bit of a chicken and egg question,” continues Calder. “Brands will only go where there is a critical mass of potential customers and those customers will only use a platform where there is sufficient entertaining, interesting or useful content, mostly provided by their favourite brands. However, in the short term, a focus on getting the consumer proposition and interaction right feels like a good move.”

The full piece can be read here.

Google has said that pages will be made available to brands on  Google+ in the coming two months.
 

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...