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Bond star Daniel Craig shoots down social networking

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By The Drum Team, Editorial

August 1, 2011 | 2 min read

Blonde Bond, Daniel Craig, has taken a pot shot at social networking, describing the virtual tool as irrelevant and a source of hatred.

Speaking during an interview with the Telegraph Craig erupted when asked if he was on Facebook: “No, I am bloody not. And I’m not on Twitter either. They’ve proved pretty useful in Egypt and they might yet prove useful in Iran, but here? ‘Woke up this morning, had an egg’? What relevance is that to anyone?

“Social networking? Just call each other up and go to the pub and have a drink. There’s some talk of a new class-system paradigm – that, in future, the world will be divided between those who ‘get’ social networking and those who don’t. I’m really not bothered. But I hope the generations to come learn to be a little bit cynical and learn how to mess it up a bit.”

Craig explains his hatred for the practice by admitting he occasionally goes online to Google his own name, describing the impulse as “worse than smoking crack.”

“If you actually read some of this stuff, it’s like there’s a bunch of sociopaths out there who want to go out and rip you to pieces. It feels like that’s the norm, that the internet has licensed this vitriol. I think there needs to be a big debate about it, some kind of research done into how it affects our actual relations with others.”

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