Bloomberg Businessweek announces European and Asian expansion
Bloomberg Businessweek has today announced it will expand into Europe and Asia with two new regional editions.
The European and Asian editions of Bloomberg Businessweek will feature content from the global edition of the magazine combined with some additional regional reporting from more than 800 Bloomberg reporters in Europe and 500 in Asia.
Bloomberg Businessweek relaunched in 2010, and has refreshed local-language editions in Chinese, Thai, Indonesian, Turkish, Arabic, with a new Polish-language edition to launch later this year.
Paul Bascobert, Bloomberg Businessweek’s president (pictured in image gallery), said: “Bloomberg Businessweek has been consistently growing and we're building on this strong momentum and reader demand to expand our audience in the European and Asian markets.
“We're excited to be able to provide our readers and advertisers with new, regionally-focused products by tapping into Bloomberg's incredibly vast global network of editorial staff. Our ability to raise the rate base is a strong indicator that our investments in the brand are paying off.”