The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Sweets firm Goody Good Stuff gets a taste of Peppermint PR

Author

By The Drum Team, Editorial

July 29, 2011 | 2 min read

Confectionary brand Goody Good Stuff has appointed Peppermint PR to help roll out its all-natural, gelatine-free range of sweets in the UK.

Goody Good Stuff's sweets are suitable for those following halal, kosher, vegeterian and vegan diets and the range is distributed to over 5000 shops in the UK, including high street retailers Holland & Barrett, Booths and Waitrose.

Outside the UK the sweets are exported to 19 markets including the US, Sweden, Singapore, Dubai and Hong Kong.

Hale-based Peppermint will be responsible for raising Goody Good Stuff’s profile across national and regional media, in addition to specialist trade press.

Sister company Peppermint Digital has been tasked with developing a website to support and complement an international PR campaign in the UK and US.

Jean–Philippe Glaskie, joint managing director of Peppermint PR, said: "In addition to a far-ranging media relations campaign, we’re delighted to be working on a trans-Atlantic digital project to spread the word about the brand.”

Trending

Industry insights

View all
Add your own content +