Following reports that Wolfstar CEO Stuart Bruce is to leave the PR consultancy to launch a new venture, both business partners Bruce and chairman Tim Sinclair have spoken to The Drum to clarify the situation.
Bruce, is understood to be leaving as they two have differing views as to the future of the business that they started in June 2007, with offices in both Leeds and London.
“I wouldn’t describe it as a ‘fall out’, said Bruce. “It’s just that we have different ideas about the future direction of the business and now is a good time to change.”
He continued: “I’ve felt for a while that I needed new challenges and the ability to explore opportunities that it is hard to when you’re jointly running a successful consultancy. One of the main triggers for me was undoubtedly the tragic loss of Mark Hanson in March, which meant I’ve been thinking a lot about family and work/life balance and what’s really important to me. It was a hard decision as I’m leaving behind a fantastic team of people at Wolfstar Consultancy who are doing some sterling work for great clients. Tim is very focussed on the business of managing and growing an agency so I’m sure that I’m leaving them in good hands.”
Bruce added: “For myself I’ll have more time to explore new developments in online PR and corporate communications so I can actually provide direct advice and consultancy to clients, directly and through their agencies, rather than the day to day business of running an agency which can distract you from that big picture thinking about communications strategy.”
Meanwhile, Tim Sinclair added: “Things have changed quickly and I am keen to continue to anticipate change and deliver genuinely innovative solutions to clients. Sometimes this change is hard to push through and everyone has a right to their own opinions.”
Sinclair added that he wished Bruce all the best for the future, and thanked colleagues and clients for ‘sticking with it’ at the agency during some ‘very challenging months’, particularly following Hanson’s death.
“We will shortly be announcing a new board structure and some new business wins but as I am on holiday the details will have to wait until next week,” admitted Sinclair.