Old Spice duel gets underway with tonnes of new videos
Old Spice has released a raft of new YouTube videos as part of its internet duel between rival hunks Isaiah Mustafa and Fabio.
The viral battle is part of a campaign created by Wieden + Kennedy that got underway when new man Fabio laid down the gauntlet to Old Spice Guy Mustafa earlier this week.
In each of the videos, viewers are encouraged to pledge their allegiance to their favoured hunk and spread the word on social networks.
You can see all of the verbal tussles over on the Old Spice YouTube channel. Here's our pick of 10 of the best...