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Google Transit launches London bus campaign with CBS Outdoor UK

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By The Drum Team, Editorial

July 28, 2011 | 2 min read

Google Transit has joined with CBS Outdoor UK for a campaign on London’s double decker buses.

Google Transit, the new service on Google Maps, allows people to access Tube, bus, and DLR routes around the Greater London area from their home, office or mobile device. The routing information in Google Maps with public transport directions is provided by Transport for London (TfL).

James Rothwell, marketing manager at Google, said: “We're excited to launch public transport route information on Google Maps in London, a city which attracts 26 million visitors per year, and using the iconic London bus was the ideal platform to create awareness across the city.”

The campaign will feature five fully wrapped buses running along several well-known routes in central London, such as the No.19 through Clapham the West End and Highbury & Islington; and the No.8 travelling through Holborn, Liverpool Street and Bishopsgate.

It will run for 12 weeks starting from today – 28 July.

Jason Cotterrell, country director for CBS Outdoor UK, said: “London’s agenda setting, technology savvy audience is a perfect match for this campaign from Google. The campaign also benefits from the scale, movement and overall impact of buses ensuring their presence is felt on all of London’s high streets.

“It’s this combination of audience and unmissable impact that has established bus ads as the best way to be seen in London and in all of the UK’s urban areas.”

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