Smarts appointed as PR agency for Irish MTV EMAs
Smarts has been appointed to handle the PR for the MTV EMAs to be held in the Odyssey Arena in Belfast.
Viacom International Media Networks UK & Ireland selected the Belfast agency to run the campaign.
The agency will manage a media relations campaign aimed at raising the profile of the MTV EMAs, which is being described as the largest music event staged in Northern Ireland.
Kate Laverge, vice president of communications at Viacom International Media Networks (VIMN) and VIMN UK & Ireland said: “We are hugely excited to be bringing the EMAs to Belfast. We are confident that Smarts’ proven reputation, extensive knowledge and relationships within Ireland’s media community will strategically position MTV’s EMAs with our regional audiences and partners.”
Last year the MTV EMAs were held in Madrid.