David Cameron calls sales profession ‘catalyst to economic recovery’
In his letter to the finalists of this year’s British Excellence in Sales and Marketing Awards (BESMA), David Cameron described the profession as the ‘catalyst to economic recovery’.
It is reported that he also said that he believes the efforts of the sales and marketing profession will ensure the next decade is ‘one of the most dynamic and entrepreneurial decades of our history’.
The Institute of Sales & Marketing Management (ISMM) who ran the BESMA and released the information said by the Prime Minister, said that his statement will be discussed by its executive forum when it meets in September.
Stephen Wright, commercial director at the ISMM, said: “At the Executive Forum, we explore what the leaders of UK plc think of the state of selling and sales management - and whether David Cameron is right to put such faith in our profession.”