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Cor appoints Pegasus to build brand awareness

Cor has appointed Pegasus PR to build awareness of the skincare brand in the UK.

The American company has brought in the public relations team to raise public knowledge about the Silver Series range and build on the brand’s success.

Helen Yeardsley, board director at Pegasus, said to GorkanaPR: “It is a privilege for us to have on board such a premium high performance skincare range, which is already such a success across the world.

“We’re looking forward to leveraging our beauty experience to ensure Cor attracts the attention it deserves here in the UK.”

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Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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