The Co-operative Group has appointed Southport-based Access Point to look after its promotional event bookings – which will see the national retailer allowing space to non-competing, local companies within their stores.
Access Point will take responsibility for all non-listed promotional event bookings at more than 700 Co-op sites across the country, following a trial between the two companies.
Access Point will take responsibility for promoting products and services which are not available in the host supermarket. This would involve the non-competing company occupying space within a store for a set period of time and using this to promote their products and services to the store’s customers.
MD Robertshaw said: “This deal will give local community businesses and organisations a real opportunity to reach the Co-operative’s customers. We know from our own research that this type of activity has huge benefits and delivers a high impact on return on investment for businesses.”
The Co-operative Group is the UK’s largest mutual business and the UK’s fifth biggest food retailer.