Co-op hires Access Point to allow local firms store space

The Co-operative Group has appointed Southport-based Access Point to look after its promotional event bookings – which will see the national retailer allowing space to non-competing, local companies within their stores.

Access Point will take responsibility for all non-listed promotional event bookings at more than 700 Co-op sites across the country, following a trial between the two companies.

Access Point will take responsibility for promoting products and services which are not available in the host supermarket. This would involve the non-competing company occupying space within a store for a set period of time and using this to promote their products and services to the store’s customers.

MD Robertshaw said: “This deal will give local community businesses and organisations a real opportunity to reach the Co-operative’s customers. We know from our own research that this type of activity has huge benefits and delivers a high impact on return on investment for businesses.”

The Co-operative Group is the UK’s largest mutual business and the UK’s fifth biggest food retailer.

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

All by Staff