Beattie Communications founder claims clients are 'wasting money' on social media
PR and marketing boss Gordon Beattie, chairman and founder of Beattie Communications and Only Marketing, has claimed that most companies are wasting money on using social media within their marketing strategies.
Beattie, whose PR company has eight offices across the UK and partnerships in 40 countries, said that while social media outreach could be ‘wonderfully effective’ as part of an integrated marketing campaign, it is not right for every business.
“With a limited marketing budget, nine times out of ten, I’d recommend spending it on PR, search engine optimisation or pay per click,” said Beattie.
“For most companies, getting their websites to the top of the search engines or grabbing the headlines in the press and media is going to give them a much better return than a social media marketing campaign.
“As with all marketing, the secret is to ignore the hype and look at the facts. The truth is that the majority of companies are wasting valuable manpower and financial resources on social media.
“I come at it from the standpoint – if it does not drive sales and build a brand, it’s not worth doing.”