Responsys releases a retail guide to email and digital marketing during holiday season
Responsys has released the Retail Email Guide to the Holiday Season to help b2c companies maximise their email and digital marketing revenue.
The guide looks at when marketers should begin planning their email marketing campaigns; the frequency of the campaigns; which days to send the marketing campaigns; how to make an email campaign stand out in the inbox; and which messaging tactics to use throughout the holiday season.
Responsys has said the report also contains a listing of the top 20 retail email days of 2010 to help retailers target key shopping days.
Chad White, research director at Responsys and author of the 2011 Retail Email Guide to the Holiday Season, said: “The emergence of ‘Black November,’ the continued growth in mobile email readership, and increasing cross-channel sophistication will all have a major effect on marketing campaigns this holiday season, when email volume is on track to reach new all-time high.”
Ed Henrich, senior vice president of professional services at Responsys, said: “Email marketing is becoming increasingly vital to retailers’ holiday success.
“Responsys’ retail client data shows that 2011 open rates are up 23% over last year and click-to-open rates are up 11%. This is a positive sign that the 2011 holiday season could be very strong. We look forward to working with our retail customers to maximise the performance of their interactive marketing programs this holiday season.”