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By The Drum Team, Editorial

July 26, 2011 | 1 min read

The new Old Spice Guy (Fabio) is challenging the old Old Spice Guy (Isaiah Mustafa) to an online duel.

Old Spice advertising agency Wieden + Kennedy is behind the viral battle.

The Financial Post has reported that the battle will take place Tuesday at noon, American eastern time (5pm in UK). Mustafa has responded to Fabio’s challenge to a “Mano a Mano in el Baño.”