LOVEFiLM partners with London Zoo
LOVEFiLM has created a partnership with ZSL London Zoo to promote Penguin Beach with related films.
The company has launched a microsite with penguin films such as Happy Feet and Surf’s Up, as well as prizes and gifts to raise awareness about the new Penguin Beach.
Visitors to the page will be directed towards the ZSL London Zoo page if they want to book tickets or adopt a penguin.
Jo Underhill, head of European media sales at LOVEFiLM, said: “Animal-lovers across London have been flocking to visit England's biggest penguin pool and LOVEFiLM's catalogue of Penguin Pick films is a great way to get the family ready for a day out.
“By teaming up with ZSL London Zoo on this new campaign we have created a nationwide promotional platform that will reach our 1.6 million subscribers and drive significant traffic to the ZSL website.”