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Tangerine PR

Dalepak brings in Tangerine PR and Juice Digital for profile awareness brief

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By The Drum Team, Editorial

July 26, 2011 | 1 min read

Dalepak Foods has appointed Tangerine PR and its sister agency Juice Digital with raising awareness of its range of grills, crispbakes and vegetarian products.

The Manchester agencies will use both traditional consumer and social media platforms to promote the range, targeting a family audience.

The campaign will focus on the everyday habits of the family, following the notion that modern families are spending more time together in the home.

The two agencies worked with Dalepak Foods for the relaunch of its Ross Burger brand in May.

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