Dadi Awards 2011 finalists announced
This year’s Dadi Awards finalists, in association with Leeds Live it Love it, have been announced, with 67 companies nominated from across the UK.
Nominated in the Digital Media Strategy is EMI Music for Tinie Tempah, Lexis PR for CWjobs.co.uk, Media Com Scotland for Scottish Development International, New Look, Rees Bradley Hepburn for Young British Designers and Renegade Media with BMW Mini.
Nominated for the Public Sector Website or Campaign Award is work for the BBC, Scottish Government, COSLA, The Training and Development Agency for Schools, Business Stream and the Scottish Qualifications Authority.
Other finalists still to be announced are for Digital Agency of the Year, Dadi Individual of the Year, and the Digital Media Buying Agency of the Year. These will be announced shortly.
The winners will be announced at the award ceremony taking place on 11 Novermbet at Savilles Hall in Leeds. Tickets can now be booked through the Dadi Awards website.
The full list of finalists can be viewed below:
Public Sector Website or Campaign
NOMINATION
Company: COSLA
Client: myjobscotland
Title: The website that changed the market…
NOMINATION
Company: Redweb
Client: Training and Development Agency for Schools
Title: TDA website
NOMINATION
Company: Story UK
Client: Scottish Government
Title: Putting the ‘you’ into ‘how many units?’
URL: www.drinksmarter.org
NOMINATION
Company: TH_NK
Client: BBC TV Licensing
Title: TV Licensing website
NOMINATION
Company: The Union
Client: Scottish Qualifications Authority
Title: Smart phones for smart kids
URL: http://www.sqa.org.uk/sqa/41619.2558.html
NOMINATION
Company: Whitespace
Client: The Scottish Government
Title: Feed Good Factor
URL: www.feedgoodfactor.org.uk/
NOMINATION
Company: Whitespace
Client: Business Stream
Title: Turning on the tap to a flood of conversions
URL: www.business-stream.co.uk
Not-for-Profit / Charity Website or Campaign
NOMINATION
Company: 9xb
Client: Round Table
Title: Creating a Round Table for the future...
URL: www.roundtable.co.uk
NOMINATION
Company: LBi
Client: Macmillan Cancer Support
Title: Macmillan Infi-Knit
URL: http://www.youtube.com/watch?v=kbXCPngiEKs
NOMINATION
Company: LBi
Client: Oxfam
Title: Beardy Man
URL: http://www.manwalksintoabarbershop.com/site.html
NOMINATION
Company: Renegade Media
Client: The Meningitis Trust
Title: Please ReTweet Me
NOMINATION
Company: Practical Action
Title: Fat of the Land
URL: http://www.practicalaction.org/fat-of-the-land-2
Professional Services Website or Campaign
NOMINATION
Company: 9xb
Client: iTutor Maths
Title: Achieving success through e-learning...
NOMINATION
Company: CTI Digital
Client: Setanta Insurance Company Limited
Title: Setanta Insures against The Future
NOMINATION
Company: DesignUK
Client: Berwin Leighton Paisner (BLP)
Title: BerwinLeightonPaisnericity and the Graduate Recruitment Taxi Test campaign
URL: www.blplaw.com/trainee/index.cfm/take_the_challenge/1771
NOMINATION
Company: fuse8
Client: ICAEW
Title: Proving it’s possible to sex up accountancy.
Financial Services Website or Campaign
NOMINATION
Company: Red C
Client: Swinton
Title: Adding some sizzle to insurance emails
NOMINATION
Company: Spider Online
Client: Golden Charter
Title: Charter for Success
NOMINATION
Company: Umpf
Client: Westfield Health
Title: World's first Ouch Map - adding Umpf to online health insurance brand
URL: www.health365.com
In-house Website or Campaign
NOMINATION
Company: Branded3
Title: Twitition: create, share, and sign petitions using Twitter
URL: www.twitition.com
NOMINATION
Company: I-COM
Title: A Designer, a Developer & an SEO Consultant Walk into an Agency
URL: www.i-com.net
NOMINATION
Company: Primate
Title: Creating Primate.co.uk - A story of ambition, desire, need and a slightly awkward love for monkeys
Recruitment Website or Campaign
NOMINATION
Company: LBi
Client: LBi
Title: Tweet of the Week
NOMINATION
Company: Lexis PR
Client: CWJobs.co.uk
Title: CWJobs.co.uk Augmented Reality CV
URL: http://arcv.cwjobs.co.uk/
NOMINATION
Company: Umpf
Client: MyJobGroup.co.uk
Title: Adding Umpf to online job board
URL: www.umpf.co.uk
NOMINATION
Company: We Are
Client: moneysupermarket.com
Title: moneysupermarketjobs.com
URL: www.moneysupermarketjobs.com
Consumer Products or Services Website or Campaign
NOMINATION
Company: 9xb
Client: Hi Tec
Title: The great outdoors: How Hi-Tec inspired a community of enthusiasts
URL: www.hi-tec.com
NOMINATION
Company: Digital and Direct
Client: Lucozade
Title: THAT MOMENT. WHEN EVERYTHING CLICKS. WHEN THE ENERGY FLOWS. THERE IS A WORD FOR IT. YES
NOMINATION
Company: fuse8
Client: Soreen
Title: Soreen's record-breaking cake! (Bet you thought you’d never read that?)
NOMINATION
Company: Gyro
Client: Marshalls
Title: Garden Scrapbook
URL: http://www.marshalls.co.uk/scrapbook/
NOMINATION
Company: Wickedweb
Client: Samantha Crossley
Title: Let Ella's Kitchen's digital strategy whet your appetite!
Travel / Leisure / Sports Website or Campaign
NOMINATION
Company: Bluecube Interactive
Client: Northern Ireland Tourist Board
Title: Marketing Northern Ireland
NOMINATION
Company: Code Computerlove
Client: First TransPennine Express
Title: Digital Innovation Is Right Route For First TransPennine Express
URL: www.tpexpress.co.uk
NOMINATION
Company: Fast Web Media
Client: Molson Coors Brewing Company (UK) Ltd
Title: Carling Cup website smashes goals!
URL: www.carling.com/carlingcup
NOMINATION
Company: Freestyle Interactive
Client: Arriva Bus
Title: Arriva M-Ticket
URL: www.arrivabus.co.uk
NOMINATION
Company: Matmi New Media Design
Client: United Airlines
Title: Optathlon
URL: http://www.optathlon.com/
Interactive, Entertainment Website, Game or Campaign
NOMINATION
Company: fish in a bottle
Client: Activision and FreeStyleGames
Title: Battle of Britain: 303 Squadron Game
URL: http://www.channel4.com/play-win/303squadron/
NOMINATION
Company: fish in a bottle
Client: Activision and FreeStyleGames
Title: DJ Hero 2: Mix 2gether Game
NOMINATION
Company: Matmi New Media Design
Client: EMI Music/Gorillaz
Title: Escape to Plastic Beach
URL: http://gorillaz.com/g-player/games/escape-to-plastic-beach-game
Retail Website or Campaign
NOMINATION
Company: Adjust Your Set
Client: Debenhams
Title: Debenhams TV
URL: http://www.debenhams.com/tv
NOMINATION
Company: Ampersand
Client: Made.com
Title: Made.com: Luxuriously Affordable, Great Design
URL: http://www.made.com
NOMINATION
Company: FreshNetworks
Client: TM Lewin
Title: 'Off the Cuff'
URL: http://community.tmlewin.com/
NOMINATION
Company: Greensplash Ltd
Client: Wipe Easy Tablecloths
Title: Serving up a treat with Wipe Easy Tablecloths Ecommerce Website
URL: www.wipeeasytablecloths.com
NOMINATION
Company: Rees Bradley Hepburn Ltd
Client: Young British Designers
Title: Young British Designers
URL: http://www.youngbritishdesigners.com/
NOMINATION
Company: Teabag Studios
Client: Like My Case
Title: Custom phone case e-commerce website
URL: http://www.likemycase.com
Use of Visual Design
NOMINATION
Company: Ampersand
Client: Made.com
Title: Made.com: Luxuriously Affordable, Great Design
URL: http://www.made.com
NOMINATION
Company: Gyro
Client: Marshalls
Title: Garden Scrapbook
URL: http://www.marshalls.co.uk/scrapbook/
NOMINATION
Company: Heehaw Digital
Client: Tim Minchin
Title: The King of Comic Choruses
URL: www.timminchin.com
NOMINATION
Company: Whitespace
Client: The Scotch Malt Whisky Society
Title: The Spirit Cellars - a whisky selection engine
URL: http://www.smws.com/the-spirit-cellars/
Use of Organic Search (SEO)
NOMINATION
Company: Epiphany Solutions
Client: Bank Fashion
Title: Cashing In On Internet Retail
NOMINATION
Company: Epiphany Solutions
Client: Pets at Home
Title: Double Effectiveness Online
NOMINATION
Company: fuse8
Client: Persimmon Homes
Title: Catch more ‘fish’ with the long tail – Persimmon Homes SEO.
NOMINATION
Company: Koozai Ltd
Client: Payday Power
Title: Use of Organic Search (SEO) - Payday Power
Use of Paid Search (SEM)
NOMINATION
Company: Found
Client: Tempur
Title: Strategic Search tempered with Synchronised Success
NOMINATION
Company: fuse8
Client: Persimmon Homes
Title: Intelligent Internet – Persimmon landing pages with brains.
NOMINATION
Company: Fusion Unlimited
Client: Vertu Motors
Title: Fusion’s optimising extras turbo charge ROI for Vertu Motors
Digital Media Strategy
NOMINATION
Company: EMI MUSIC
Client: Tinie Tempah
Title: Tinie Tempah: Disc-Overy
URL: www.tinietempah.com
NOMINATION
Company: Lexis PR
Client: CWJobs.co.uk
Title: CWJobs.co.uk Augmented Reality CV
URL: http://arcv.cwjobs.co.uk/
NOMINATION
Company: Mediacom
Client: Scottish Development International
Title: SDI: A challenging year to meet challenging targets
URL: http://www.sdi.co.uk/campaigns/whisky.aspx
NOMINATION
Company: New Look
Client: New Look
Title: New Look combines content, commerce and social media to deliver return on engagement
NOMINATION
Company: Rees Bradley Hepburn Ltd
Client: Young British Designers
Title: Young British Designers
URL: http://www.youngbritishdesigners.com/blog/
NOMINATION
Company: Renegade Media
Client: BMW MINI
Title: MINI vs. Monster
URL: http://www.youtube.com/user/MINI
Use of Email
NOMINATION
Company: Gyro
Client: The Well Red e-newsletter
Title: Well Red - Global Newsletter
NOMINATION
Company: GHMC
Client: Papa John's
Title: Adding the extra ingredient of segmentation
NOMINATION
Company: Red C
Client: Jessops
Title: Turning in-store experts into inbox excellence
NOMINATION
Company: MORE TH>N - RSA
Client: MORE TH>N
Title: MORE TH>N just another email newsletter
Use of Affiliate Marketing
NOMINATION
Company: Found
Client: Tempur
Title: Digital Delivery tempered with Strategic Success
NOMINATION
Company: Lakestar Media
Client: Butlins
Title: Affiliate Marketing Books Success For Butlins
NOMINATION
Company: twentysix
Client: Reader’s Digest
Title: Reader’s Digest’s targeted approach towards Affiliate Marketing
Campaign which became viral
NOMINATION
Company: TBG Digital
Client: Vodafone
Title: Vodafone - Evolution of mobile
URL: http://www.youtube.com/watch?v=883UlMNOuX4&hd=1
Use of Mobile
NOMINATION
Company: Aqueduct
Client: Manchester City FC
Title: The City App - 'Manchester City FC in your pocket'
NOMINATION
Company: Mediaburst
Client: NHS
Title: Mobile healthcare has finally arrived
NOMINATION
Company: Racing Post
Client: Racing Post
Title: 'Outsider' Racing Post now odds-on favourite for mobile success
NOMINATION
Company: twentysix
Client: Dogs Trust
Title: iMutt
URL: http://itunes.apple.com/gb/app/imutt/id422054734?mt
NOMINATION
Company: Tesco
Client: Tesco.com
Title: Tesco Groceries on Android
URL: https://market.android.com/details?id=com.tesco.grocery.view
NOMINATION
Company: The Union
Client: Scottish Qualifications Authority
Title: Smart phones for smart kids
URL: http://www.sqa.org.uk/sqa/41619.2558.html
NOMINATION
Company: yglt
Client: Waitrose
Title: yglt and Waitrose partner to develop Christmas app
Use of Technical Innovation
NOMINATION
Company: Branded3
Client: Interflora
Title: Interflora IDD: A blooming marvellous idea
URL: onlineidd.interflora.com
NOMINATION
Company: Code Computerlove
Title: Flash vs HTML
URL: http://labs.codecomputerlove.com/FlashVsHtml5/
NOMINATION
Company: fuse8
Client: Universal
Title: Google Earth + YouTube = The sweet sound of social success
NOMINATION
Company: Nerv Interactive Ltd
Title: The Gold Plated Grand Piano, the Peacock and the Falcon
URL: http://vimeo.com/24159286
NOMINATION
Company: Start JudgeGill
Client: adiVERSE
Title: Connected Retail: adiVERSE Virtual Footwear Wall
URL: http://www.youtube.com/embed/keYu7OouVX8
Video Website / Use of Video
NOMINATION
Company: Collective London
Client: EA Crysis 2 Live Alien Invasion
Title: Crysis 2 Live Alien Invasion... epic gaming on the streets of London & Paris
URL: http://www.ea.com/crysis-2/blog/invading-streets
NOMINATION
Company: Digital Consortium
Client: Yorkshire Building Society
Title: Getting Animated About Mortgages
URL: http://www.youtube.com/embed/RfO6ePcTtBU
NOMINATION
Company: EMI MUSIC
Client: Danger Mouse
Title: Danger Mouse: Rome
URL: http://www.youtube.com/v/ReH7zzj5GPc?version=3
NOMINATION
Company: Gyro
Client: Heathrow Express
Title: If you'd taken the Heathrow Express you'd be there by now
URL: http://www.youtube.com/embed/kBMfZSUiMcw
NOMINATION
Company: Ralph Creative Ltd
Client: Google
Title: Good Work
URL: http://www.youtube.com/user/goodwork
NOMINATION
Company: Seventy Seven PR
Client: holiday autos
Title: The Holiday Autos Comedy Road Trip
URL: http://www.youtube.com/v/-u4IGakzoNM?hl=en&fs=1
NOMINATION
Company: TBG Digital
Client: Vodafone
Title: Vodafone - Evolution of mobile
URL: http://www.youtube.com/watch?v=883UlMNOuX4&hd=1
Integrated Marketing Campaign
NOMINATION
Company: Blonde
Client: IRN-BRU
Title: Just like watching Bruzil
URL: http://www.irn-bru.co.uk/bruzil/home.html
NOMINATION
Company: Everything Everywhere
Client: Everything Everywhere
Title: The Bee's Knees recognition scheme launch
NOMINATION
Company: BJL
Client: Crown Paints
Title: It’s not just paint. It’s personal.
URL: http://www.whatispersonaltoyou.com
NOMINATION
Company: GHMC
Client: Papa John's
Title: Bringing together all the ingredients
URL: www.papajohns.co.uk
NOMINATION
Company: IAS b2b Marketing
Client: TalkTalk Business
Title: TalkTalk Business
NOMINATION
Company: Rees Bradley Hepburn Ltd
Client: Eveden Ltd
Title: Freya, Autumn/Winter ’10 Campaign - A Million Ways To Express Yourself
NOMINATION
Company: The Union
Client: STV
Title: Getting away with murder
Use of Social Media
NOMINATION
Company: Branded3
Title: Twitition: create, share, and sign petitions using Twitter
URL: www.twitition.com
NOMINATION
Company: Democracy PR/ CTI Digital
Client: The Rock
Title: Get Your Rocks Off!
URL: http://player.vimeo.com/video/13577674?title=0&byline=0&portrait=0
NOMINATION
Company: LBi
Client: Help for Heroes
Title: Brawling Billboard
URL: http://www.youtube.com/watch?v=4Wrk9pcewKs
NOMINATION
Company: Opta
Client: Opta
Title: Opta Joe & Family
NOMINATION
Company: Revolver Entertainment
Client: Revolver Entertainment
Title: ANUVAHOOD - The Social Media Campaign that turned a low budget feature film into a box office hit.
URL: www.youtube.com/anuvahood
NOMINATION
Company: Seventy Seven PR
Title: Playing a new tune in music download
URL: http://www.youtube.com/v/v7FAhcNZtSA?hl=en&fs=1
Podcast / Blog
NOMINATION
Company: Heehaw Digital
Client: Tim Minchin
Title: The King of Comic Choruses
URL: www.timminchin.com
Online Marketing Strategy
NOMINATION
Company: IAS b2b Marketing
Client: Siemens
Title: SiemenS
NOMINATION
Company: IAS b2b Marketing
Client: TalkTalk Business
Title: TalkTalk Business