Reevoo to expand in Europe

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By The Drum Team, Editorial

July 25, 2011 | 2 min read

Social commerce solutions company Reevoo is planning to expand across Europe.

The company, which has helped boost e-commerce conversion rates for some retailers by 18%, is signing agreements with distribution partners that have pan-European reach.

Richard Anson, Reevoo’s CEO, said: “The unstoppable rise of social media is fuelling dramatic growth in social commerce and is having a profound influence on the way people do their shopping. Social media affects everything about the way consumers make their purchase: from what to buy, to where to buy it.

“Marketers are well aware that change is coming, but our research shows clearly just how dramatic that change is. There are grave threats for retailers who fail to respond, but there are also potentially enormous benefits for those who embrace social commerce.

“The time is therefore right for Reevoo to accelerate its expansion into Europe to help marketers embrace social commerce using Reevoo solutions, and one aspect of our strategy is to give them more than one option in respect of how they do that.”

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