The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

New identity and packaging design for Benjoy

Author

By The Drum Team, Editorial

July 25, 2011 | 2 min read

Benjoy Nutrition, the children’s nutrition brand, has launched a new identity and packaging design for its snack range.

The rebranding, by Upstairs Creative, includes consumer communications including packaging and the brand’s website.

The design has been created to include messaging and design which it hopes will be ‘fun and information’, while communicating Benjoy as the ‘wise’ choice, featuring the new brand logo and the ‘Benjoy wise nutrition’ message.

Founder Michelle Daniells says, “Benjoy is the first children’s snacks company to develop genuinely nutrient-rich products, and have them independently tested for micro-nutrients in order for powerful and specific health claims to be made on pack.

“Following feedback from trade buyers, parents and children, we have successfully redesigned a brand image that truly represents our premium, high quality products and the Benjoy brand; fresh, fun and smart. And most important, meeting the needs of parents and children. The new designs, combined with the simultaneous launch of our MUNCHCUPS in single units has already led to new listings and a great response from the trade and consumers.”

Parent and child activities are include inside the pack, including ideas for recipes, and ideas for activities using empty ‘Munchcups’ as well as a colour in and cut out owl mask.

Trending

Industry insights

View all
Add your own content +