William Hill has agreed to sponsor the Real Radio Scotland’s new Saturday afternoon Football Show, Real Radio Matchday : Live!
The show, which begins tomorrow, will be fronted by former Scotland International Alan Rough and phone-in host Fraser Thomson, and will offer fans the chance to air their views ahead of the afternoon’s football fixtures.
Gavin Bruce, managing director for Real Radio, commented: “This is the first time William Hill have sponsored a show
on Real Radio and we’re really pleased to welcome them on board for the coming football season. What better brand than the official betting partner of the Scottish Premier League, to sponsor the show.
“The new look Saturday show offers a strong platform that will not only deliver for our listeners but our new partner too. Real Radio Matchday: Live! will be the place to have your say, whether your team has hit the pitch with an early kick off, or are still to kick a ball; we’ll be there with the fans every step of the way, eagerly watching the new season unfold.”
David Lynn, head of media for William Hill added: “We are really excited to be linking up with Real Radio and sponsoring their Saturday Matchday: Live! programme. It brings together two great brands and offers a great opportunity to engage, interact and have fun with their audience on all matters football.”