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Herald & Times Group launch new quarterly magazine

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By The Drum Team, Editorial

July 22, 2011 | 2 min read

The Herald & Times Group has launched a new quarterly magazine: Country Lifestyle Scotland.

The pilot issue was distributed at the Royal Highland Show and with the 18 June issue of The Scottish Farmer.

It is reported by editor Karen Carruth on the Country Lifestyle Scotland website that for the Autumn issue in September, the magazine will launch an app for iPhone and iPad.

Darren Bruce, publisher, is quoted by allmediascotland as saying: “We believe the launch of Country Lifestyle Scotland now bridges a gap in the market that covers Scotland’s beautiful countryside and rural life. This is a quarterly magazine which will cover an array of associated topics from fishing to fashion and arts to antiques and will hopefully go from strength to strength following positive feedback from readers and advertisers alike on our first issue.

“We have chosen to utilise The Scottish Farmer as a distribution vehicle to help reach an already well established captive rural audience that will continue to grow and meet the needs and demands of our readers and clients.”

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