The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Former 20:20 director launches own mobile app agency

Author

By The Drum Team, Editorial

July 22, 2011 | 3 min read

Laith Clark, the former managing director of 20:20 Swindon has launched his own app development consultancy TapMob.

Clark explained to The Drum that he decided to enter an area that he saw as the future of digital marketing.

The new agency will seek to service blue chip clients and provide mobile app solutions that integrate with its clients’ larger operational or marketing requirements, rather than a single and short-term disposable product.

“I am positioning the company as a full-service mobile app marketing agency,” explained Clark

“There’s a lot of agencies saying “yes we can do apps” coming up with an idea and then going to a boy in a bedroom and getting him to knock it out and it ends there.”

“I’m trying to apply my agency knowledge, background and insight and look at the way apps fit with other marketing communications and the overall strategy.”

Clark already has a number of projects running with client brands that are household names.

“Apps for consumers are only going to become more and more popular; the challenge will be for developers to create something truly useful and memorable,” he said.

“A market is also gradually opening up for B2B applications that can help individual employees perform their role and display companies as dynamic and modern organizations.”

“It will be interesting to see the Android tablets when they hit the markets and the Microsoft and Nokia joint offering.”

He also predicts that the iPad will likely be the default platform for tablet development as it is so established.

“Apple has got such a march on everyone else with the iPad that, in the tablet market, it could become the default platform in a very short space of time,” he explained.

“In areas such as publishing, the infrastructure surrounding the Appstore is in place and ready to go.”

Trending

Industry insights

View all
Add your own content +