Thompson creates new identity for the National Railway Museum
The National Railway Museum in York, the largest museum of its kind in the world, has been rebranded by Leeds agency Thompson Brand Partners.
Thompson described the new logo as "modern, simple, easy to read and dynamic with a clear indication of speed and momentum".
It is based on the angled slashes that can be found in the iconography and architecture of the railways throughout history.
Along with the logo, Thompson has also created extensive brand guidlines including how to use the logo and identity elements, colour, typefaces and imagery.
A large selection of applications have also been designed to help the museum rollout the new branding, a task its in-house team is now embarking on.
Emma Farley, the museum's marketing and PR manager, said: "These are exciting times for the Museum and we think the new branding will help to draw even more visitors to our 300 years of history and 1,000,000 objects that have changed the world.
"Thompson Brand Partners has helped bring out the best of our heritage but at the same time created a stunning new identity that appeals to younger audiences and families.”