Orange unveils new homepage designed by subsidiary group
Orange has today unveiled a new homepage for its website, designed by new France Telecom-Orange subsidiary, Orange Digital.
This is the first project to be designed, developed and delivered for Everything Everywhere by the group.
The redesign comes after a two month user trial, and aims to be similar and easier to use than the old homepage. It contains a new scrollable ‘content explorer’ section and a drop down menu.
It also includes a new ‘On the Go’ feature added to the news, weather, sport and entertainment sections, which allows users to send stories of interest directly from a PC or laptop to their mobile for free.
The new format also provides advertisers with the ability to display up to seven different MPU adverts across the scrollable homepage.
Gerry McQuade, chief development officer for Everything Everywhere, said: “We’ve listened to our existing customers to ensure the new redesign provides them with easy access to the things that are important to them. So whether it’s checking their account or catching up on the top news of the day, users will find the new layout even more intuitive and easy to use than ever before.”