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Huggies Pull-Ups launch iPhone app

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By The Drum Team, Editorial

July 21, 2011 | 2 min read

Huggies Pull-Ups has launched a potty training iPhone app to help parents teach their children.

Created by Breathe Agency, the app helps parents follow and share the potty training progress, as well as including games and rewards as an incentive for children.

The app for the Kimberly-Clark Europe owned brand also provides tips, advice and tutorials from Pull-Ups to help establish a routine.

Chris Jefferies, European brand manager at Kimberly-Clark Europe said “Pull-Ups has been helping parents to potty train their children since 1993. This app is a natural next step to ensure Pull-Ups continues to be parent’s favoured partner for achieving potty training success.”

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