Golley Slater Scotland and Whitespace win Business Gateway contracts
Golley Slater Scotland has been appointed as the creative agency for Business Gateway following a three-way pitch, while Whitespace has picked up the digital contract with the start-up business development organisation.
Golley Slater has been tasked with developing a new creative approach for the organisation which will drive more entrepreneurs to contact Business Gateway, with Whitespace developing the digital strategy for campaign work.
The creative strategy will aim to build awareness of the Business Gateway brand and highlight its relevance to existing businesses as well as to start up companies through an integrated campaign strategy.
Gillian Wylie, account director at Golley Slater Scotland, commented: “A number of Golley Slater’s clients are young or developing businesses which are the target audience for Business Gateway, so we have first-hand knowledge of working with SMEs to develop their brands.
“Plus, as the only agency to feature on all three of the Scottish Government’s marcomms, digital and PR communication rosters, we’re confident our expertise leads to better collaborative working with partner agencies,” she continued.
Donna Ness, marketing manager at Business Gateway, commented: “We believe the creative route they [Golley Slater Scotland] presented will raise awareness of the services Business Gateway offers and encourage entrepreneurs to engage with Business Gateway. We look forward to a successful collaboration.”
The incumbent on the creative contract, The Leith Agency, is also thought to have tendered having been appointed to the account in 2007.
Meanwhile, the digital team for Golley Slater Scotland, which recently opened a second office in Glasgow city centre, has also recently completed a task by Highlands and Islands Enterprise, Scottish Enterprise and the Scottish Government, which saw it create a website for Scotland's Offshore Wind strategy.
The brief included the development of an interactive map which highlighted all of the offshore win related sites as well as a section for industry news and a new pan-Scotland video to promote the sector.