The Drum Magazine: Friday 22nd July
Find out what's in today's issue of The Drum magazine, which is hitting desks across the UK.
News roundup
Six pages of news, creative work and commentary from the UK marketing industry over the last fortnight, all pulled together for you to digest in a new look.
Here's just a taster of what's in our next issue, out Friday 22nd July:
Analysis & Agenda
This issue we speak to MediaVest Manchester co-founder Dave Lucas about the agency’s acquisition by Aegis and to Operation Black Vote director Simon Woolley about racism in UK advertising. We also analyse the worth of branded games and apps and the growing trend of journalists moving into PR.
The Works
A look at some of the creative work to come from the regions over the past two weeks. This issue we feature work for C&A, West of England Design Council, Yamaha Kemble, BBC, Shisha, Fontsmith and animation for artist Gina Czarnecki, among others.
Pictogram Perfect
Regarded as one of the most important visual elements of any multi-sport event, the pictogram is an integral part of a Games identity. The Drum takes an exclusive look at Tangent Graphic suite of pictograms for the Glasgow Games.
Celebrity Sideshow
Duncan Bannatyne recently launched his eponymous digital agency. The Drum caught up with the celebrity entrepreneur to find out his plans and ask why he thinks his skills will translate well in the digital sector... Then we look at a host of other famous faces that have ventured into the agency world.
4 Rounds...
IAS b2b creative director Reuben Webb is more than just a high-powered brain-ray to point at pitches. We interrupt his rampage towards world domination to catch up for 4 Rounds and talk creative procrastination, catching crayfish for lunch right outside work and the launch of the agency own music festival.
Last Word
Each issue of The Drum we allow our guest bloggers to take over the last word page, giving them, well, the last word...
Knowledge Bank: B-2-B-Right Ideas
B2B could teach the wider industry a thing or two. Creativity has to be well considered, targeting hugely focussed and strategy finely tuned. It is a sector in which the channel is very often the key. If marketing is shouting to be heard above the masses, B2B (when done well) is an engaging dialogue. In this series of Knowledge Banks we hear from the business to business specialists about how to cultivate that big idea. And then how best to communicate it...
...And that's just one issue. Subscribe today and we will send you a copy of this week's issue as well as 24 more.
The Drum magazine distils the mass of news, comment and information across the marketing services sectors into a single intelligible and intelligent fortnightly package – keeping you abreast of important developments and opportunities.
A subscription to The Drum includes:
24 issues of the magazine mailed direct to your door. One delivered every fortnightFree creative awards supplementsFree copy of The Drum YearbookDesign, digital and regional reviewsWhat's more, only Drum subscribers receive free membership to the Marketing Industry Network – an exclusive online resource which gives you:
Exclusive invitations to industry networking events across the UKFREE training on a variety of marketing skills – worth up to £50FREE in-depth research – including white papers and analysis reportsFREE access to the Marketing Industry Network website – strengthening your own networkFREE listing in our online ‘Who’s Who’ – to raise your profile