Unilever awards Razorfish two accounts
Unilever has awarded Publicis-owned digital agency Razorfish two accounts.
Razorfish will be responsible for promoting Surf detergent and Dove haircare brands online, as well as supporting the launch of new products and markets for the two brands.
The accounts were won as a result of two separate pitches.
Razorfish already handles the online presence of Unilever brands Axe, Lipton, Rexona and Signal.
Sue Allchurch, vice-president of global brand development for Surf, said: “The team created a thorough strategic approach for Surf presence in the digital space and combined this with very practical ideas for implementation in key markets across the globe.”