Google makes up to $50 per click for top AdWords like ‘insurance’ and ‘software’
WordStream has said that Google makes up to $50 per click for top ad placements for the most searched terms.
WordStream, a platform for optimising pay per click (PPC) campaigns using Google AdWords, said in a blog: “Google AdWords is a dynamic, auction-based marketplace where advertisers bid on keywords to compete for top ad placement.
“The minimum bid per keyword is 5 cents, but this research shows that in highly competitive categories, Google can make up to $50 per click. Despite a diversified product portfolio, advertising on Google sites accounts for the vast majority of its billions in annual revenue.”
The survey was carried out after it was revealed that 97% of Google’s revenue comes through advertising.
The company said: “We compiled data from our own trillion-keyword database and the Google Keyword Tool to determine the top 10,000 most expensive English-language keywords over a 90-day period.
“This keyword list was then organized into categories by theme, such as ‘Insurance.’ The largest keyword categories were determined by weighting the number of keywords within each category, as well as the estimated monthly search volume and average cost per click for each keyword.”
According to the research by WordStream, the top 20 keyword categories with the highest search volume and highest costs per click are: insurance; loans; mortgage; attorney; credit; lawyer; donate; degree; hosting; claim; conference call; trading; software; recovery; transfer; gas/electricity; classes; rehab; treatment; and core blood.