Carphone Warehouse launches B2B marketing campaign
Carphone Warehouse has today launched a marketing campaign aimed at sole traders and SMEs in the B2B arena.
It is believed that the campaign will offer business customers not only business rates, but all unique Carphone Warehouse tariffs. It was reported that the first marketing push would be online, although it would also be advertised in stores. This would be followed by the trialling of dedicated business areas in stores.
Graham Stapleton, COO of Carphone Warehouse, told Mobile magazine: “We see this as a very significant move for Carphone Warehouse.
“There are 10 million business mobile phone users in the market and a big proportion of them are not being served by Carphone at the moment.
“I think our service proposition will make the big difference for customers and we believe we can create value for them.”