Cadbury’s plan to spend £1 million on Wishes marketing this Christmas
It has been revealed that Cadbury will spend £1 million on marketing their Wishes chocolate stars this Christmas.
It was also said that the company will continue donating 10% of profits from Wishes to the Make a Wish foundation.
Other plans by Cadbury and parent company Kraft revealed by the Grocer include a new-look Santa, reindeer and snowman range and a Terry’s Chocolate Orange with honeycomb.