Wallpaper magazine launches iPad edition
Wallpaper, the international design, fashion and lifestyle magazine, has launched its first iPad edition of the magazine. The app is free to all existing Wallpaper* subscribers and gives users a portable and enhanced version of the print issue.
The launch coincides with the August edition of the magazine and features all the content of the print version, but also includes behind-the-scenes videos, user-controlled animations and a specially commissioned soundtrack by fashion’s go-to musicologist, Michel Gaubert.
It also features an animated cover and how-to-use guide, as well as giving users the option of viewing all content in either portrait or landscape formats.
“The iPad is a fantastic new medium for advertisers who love the deeper engagement and interactivity that the iPad offers and we already have a number of high profile brands, including Rolex, embracing the platform,” said Gord Ray, Wallpaper* publishing director.