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ITV

Leisure to sponsor ITV’s Countrywise Kitchen

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By The Drum Team, Editorial

July 19, 2011 | 2 min read

Range cooker specialist Leisure has announced that it is sponsoring ITV’s Countrywise Kitchen, which is beginning again this month.

The sponsorship, negotiated by AMS media, consists of a 15 second introduction, two 10 second break bumpers and a five second closing credit.

The idents, which were developed by creative agency Mercieca, feature the strapline ‘Love Food Love Leisure’.

Countrywise Kitchen follows presenter Paul Heiney and Chef Mike Robinson as they travel the British Isles seeking out the tastiest summer foods from local producers including farmers, butchers, fishermen and bakers. Throughout the eight-part weekly series Mike will demonstrate to viewers how to cook some of the country’s finest food, both on the road and in the Countrywise Kitchen itself.

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