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Ski and Trek launch new website designed by I-COM

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By The Drum Team, Editorial

July 18, 2011 | 2 min read

Ski and Trek, the online ski wear and outdoor clothing and equipment retailer, has launched a new website designed by online marketing specialist I-COM.

Manchester based I-COM was briefed to refresh the company’s existing website and introduce new social media elements as Ski and Trek moves from being a mainly discount-led retailer to building relationships with customers.

Social elements include online geo-tagged reviews of walks and hikes that have been tackled by the Ski and Trek community were added to the website as well as the Facebook, Twitter and Flickr presence being expanded.

Next for the brand is adding an F-commerce element to Ski and Trek’s revamped Facebook page and integrating it into the online store available at the main website, as well as an SEO and PPC campaign.

As part of the launch campaign for the new Ski and Trek site, the retailer is running an online competition for customers with a first prize of a 10-day ski holiday in the Canadian Rockies on offer.

Mike Blackburn, I-COM operations director, said: “This kind of back end integration between F-commerce and the main e-commerce site is more usually found with larger retailers, because it can be expensive.

“But I-COM has developed a way to provide this functionality at far less cost, opening up new opportunities for small to medium-sized online retailers who want to make maximum use of Facebook, as well as their own website.

“The Ski and Trek story is similar to many I-COM clients. We don’t just build websites or develop SEO campaigns, we use technology to help businesses improve and grow.”

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