Sainsbury's in talks with Lorraine Pascale as new face of advertising
Sainsbury’s supermarket is in talks with model-turned-TV chef Lorraine Pascale for its advertising following Jamie Oliver announcing his last advert for the company will be the Christmas 2011 campaign.
The Mail on Sunday reported that Pascale is discussing a £1 million deal with the company.
There has been no confirmation if Pascale will be hired as the face of Sainsbury’s in the same way Oliver was, or if she will be appointed on a more ad-hoc basis.