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Aegis Media enters mobile advertising sector with minority stake in TigerSpike

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By The Drum Team, Editorial

July 18, 2011 | 2 min read

Aegis Media has announced that has taken a minority shareholding in mobile technology company TigerSpike, worth $11m.

The deal, which comes a week after the group announced that it had completed its majority takeover of MediaVest Manchester, which has now joined the Carat stable, will allow Aegis to enter the mobile marketing sector, and work with TigerSpike’s clients which includes The Daily Telegraph, Diageo, Pepsi, AutoTrader and Woolworths.

Jerry Buhlmann, chief executive of Aegis Group commented: “Aegis’s corporate investment strategy remains focused on innovation and our investment in TigerSpike is consistent with this strategy. TigerSpike’s technology platform is ideally suited to optimizing the creation and delivery of highly sophisticated content to a range of mobile media devices. Our investment in TigerSpike will therefore support us in offering clients truly convergent solutions.”

Luke Janssen, Founder and CEO of TigerSpike added: “Our partnership with Aegis Media will enable us to remain at the forefront of the growth opportunities in our market. Aegis’s global reach and leadership position in helping brands communicate with consumers will enable us to accelerate our rapid growth and offer a range of solutions to our customers going forward.”

The gross assets of TigerSpike as of 31 March 2011 were $3.6 million.

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