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Qantas appoints Beth Cooper PR to work with in-house UK team

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By The Drum Team, Editorial

July 15, 2011 | 2 min read

Australian airline Qantas has appointed Beth Cooper PR to run its UK and Ireland public relations alongside the in-house team.

As part of handling the trade and consumer public relations, Beth Cooper PR will deliver a campaign to position Qantas as the airline of choice for travel to Australia and New Zealand, and manage a media relations campaign to differentiate Qantas' products and services.

Beth Cooper said: “We are absolutely delighted to be working with Qantas. Our extensive UK network, combined with our Aussie spirit, means we are absolutely the right agency to champion Qantas and all the brand stands for.”

The travel specialist PR firm was appointed following a three way pitch.

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