15 July 2011 - 4:20pm | posted by | 0 comments

IAB produces video as part of Building Brands Online Trilogy research

The Internet Advertising Bureau (IAB) has produced a video to support the first instalment of its Building Brands Online Trilogy research.

The research tracked the effectiveness of Starbucks' online advertising for its new product Starbucks VIA.

The film explains the findings from the IAB and GFK NOP which showed that online plays an important role when building brand awareness.

IAB’s research showed that Starbucks' online advertising activity created a strong uplift in awareness and an uplift of 40% purchase intent within the brand's key demographic of 35-54-year-old women.

The second and third research projects into how online activity can build brand awareness will be revealed later this year, with part two to be unveiled at an IAB event on 28 July.  It will focus on the launch of Nestle product Maggi So Juicy.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...